Welcome to Her Time to Retire. We are dedicated to helping women gain the knowledge, confidence, and support they need to achieve financial success and emotional fulfillment when planning for retirement. Today Jonathan speaks with Elizabeth Allen, owner, buyer, and CEO of e.Allen. They discuss: Challenges of running a small business as a woman Finding a niche and tracking what your customers need Allowing your business to evolve Challenges of marketing and advertising Challenges of managing personal and professional life with a business and a family About Elizabeth Allen and e.Allen e.Allen is an upscale, wardrobe-building boutique that specializes in styling and assisting clientele in selecting original pieces that appeal to their own sense of style. Owner, buyer, and CEO Elizabeth Allen’s known for her deep sense of style and notoriety on the fashion circuit. Her ability in identifying capsule wardrobe pieces and sprinkling in JUST the right amount of trendsetting touches keeps her on point, relevant, and oh-so chic. Her fashion sense, confidence, and natural passion for all-things-fashion funnel down into her e.Allen customers with ease. The respect surrounding communities have for her and her decade-long booming e.Allen brand are proof that Elizabeth’s talent is beyond unique and one of a kind. Learn more about e.Allen at eallenboutique.com .